The BeanCastâ„¢ Marketing Podcast

by The Cool Beans Group

The BeanCast™ is a weekly round table podcast, featuring notables from the marketing, advertising, interactive and public relations community. We discuss the latest industry news with a healthy dose of perspective. Join the fun. Subscribe today!

  

Latest Episodes

0564-The BeanCast: Clean Weed From The Good Government

This Week: Dave Delaney, Tim Nudd, Adam Pierno, and Leigh Reyes join Bob to discuss Facebook's latest troubles, dissatisfaction with loyalty, understanding brand suitability, what cannabis marketers can learn from Prohibition, plus this week's Fair/Fail/Foul.


Audio Download

Posted on 21 October 2019 | 1:45 am


0563-The BeanCast: Why Is Doritos Texting Me

This Week: Allen Adamson, Mike Monello, and Jonathan Sackett join Bob to discuss marketing in the new public square, managing smart TV complicity, starting an in-house agency, weather-trigger cab toppers are here, plus this week's Fair/Fail/Foul


Audio Download

Posted on 14 October 2019 | 1:36 am


0562-The BeanCast: Violent Agreement

This Week: Ian Baer, Ron Tite, and Mat Zucker join Bob to discuss the treatment of agencies, iOS killing location marketing, the retail personalization struggle, the great chumbox consolidation, plus this week's Fair/Fail/Foul.


Audio Download

Posted on 7 October 2019 | 1:35 am


0561-The BeanCast: Shysterism

This Week: Chris Baccus, Tamara Gaffney, Sean McGinnis, and Sam Monnie join Bob to discuss rebuilding trust, what "Internet" means, blockchain today, Facebook's Horizon, plus this week's Fair/Fail/Foul.


Audio Download

Posted on 30 September 2019 | 2:09 am


0560-The BeanCast: Watch More TV

This Week: Lisa Laporte, John J. Wall, and Julian Zilberbrand join Bob to discuss a study on ad effectiveness, an idea for replacing the RFP, the marketing role of Facebook Groups, our responsibility with climate change, plus The Good, The Bad, and The Ugly.


Audio Download

Posted on 23 September 2019 | 2:03 am


0559-The BeanCast: Marketing Sex

This Week: Erica Braverman, Melanie Cristol, Cindy Gallop, and Maryellen Reider join Bob for our special sex marketing show, discussing the case for disrupting the sex biz, combatting media biases, sexism in the sector, and the digisexual debate, plus the good, the bad, and the ugly.


Audio Download

Posted on 16 September 2019 | 3:09 am


0558-The BeanCast: Easter Eggs

This Week: Dave Delaney, Joseph Jaffe, and Adam Pierno join Bob to discuss collaborating with in-house agencies, the influencer yin/yang, the impact of negative AI interactions, recession advertising, plus The Good, The Bad, and The Ugly.


Audio Download

Posted on 9 September 2019 | 3:38 am


0557-The BeanCast: 3 Guests,1 Voice

This Week: Jay Baer, Emily Binder, and Mitch Joel join Bob to discuss creative as a team sport, the battle to differentiate, why mascots work, protecting child influencers, plus The Good, The Bad, and The Ugly.


Audio Download

Posted on 26 August 2019 | 2:02 am


0556-The BeanCast: She Loves Tattoos and Ketchup

This Week: Angela Natividad, Lynn Power, and David Spark join Bob to discuss whether consumers vote with their wallets, navigating gamer culture, the great-creative conundrum, establishing your agency's true value, plus The Good, The Bad, and The Ugly.


Audio Download

Posted on 18 August 2019 | 5:50 pm